
Client
Timeline
Live Website
BrightSpark’s dashboard was cluttered and difficult to navigate, leaving users overwhelmed and unable to access critical data efficiently. This impacted the platform’s usability and customer satisfaction.
The Goal:
To redesign the SaaS dashboard with a clean, user-friendly interface that improves data accessibility and enhances the overall user experience.
The Challenge:
Simplifying complex workflows without losing functionality.
Organizing data visually to ensure clarity and quick comprehension.
Addressing diverse user needs for customization and flexibility.
The Results:
Improved user engagement by 35% with a more intuitive interface.
Increased task completion rates by 50% due to streamlined workflows.
Received positive feedback from users highlighting the enhanced clarity of data presentation.
The redesign started with user interviews and heatmap analysis to understand pain points and navigation challenges. Wireframes were created to simplify the dashboard’s layout, focusing on prioritizing essential information. Interactive prototypes allowed for usability testing, enabling quick iterations based on user feedback. Final refinements balanced aesthetic appeal with functionality, ensuring the design was both engaging and practical.
The redesigned dashboard featured an intuitive navigation system, customizable widgets, and a visually appealing data layout. These improvements enhanced productivity, simplified workflows, and delivered a seamless user experience.