In today’s world, being a great designer isn’t enough. Standing out in a sea of portfolios and projects means you need something more: a personal brand.

Personal branding isn’t just about logos or color palettes; it’s about how people perceive you and the value you bring to the table. It’s your unique voice, your way of solving problems, and the energy you bring to every project.

For me, personal branding started with asking myself a few key questions:

• What do I want to be known for?

• What problems do I love solving?

• What kind of clients or teams align with my values?

Answering these questions shaped how I presented myself online and offline. It influenced everything—from the tone of my portfolio to the way I communicate on social media.

One of the most powerful aspects of personal branding is storytelling. Clients and recruiters don’t just want to see what you can do; they want to know the "why" behind your work. Share the challenges you’ve faced, the process you’ve followed, and the impact you’ve made. Authenticity is key here—people connect with stories, not perfection.

Your brand also extends to your visuals. Think of your portfolio and social profiles as your digital business card. The colors, fonts, and layout you choose should reflect your style and personality. But remember, consistency is what makes your brand memorable.

Lastly, don’t be afraid to put yourself out there. Write articles, share behind-the-scenes snapshots, and engage with the design community. The more you share your unique perspective, the more people will see you as an expert in your niche.

Personal branding isn’t a one-and-done thing. It evolves as you grow, and that’s the beauty of it. Take small, intentional steps, and over time, you’ll create a brand that feels authentic and opens doors to opportunities you’ve dreamed of.

What’s your approach to personal branding? Let’s swap insights and ideas!